4 Steps to Make a 2022 SEO Budget

4 Steps to Make a 2022 SEO Budget
Photo by NisonCo PR & SEO on Unsplash

 

What Should Your SEO Budget Look Like in 2022? 

It can be challenging for some to dive into search engine optimization (SEO), but if you’re looking for a new way to amplify your business, SEO may be the right choice for you. This year, we’re banking on SEO to separate companies that perform well from those that perform great. With that in mind, what should your SEO budget look like? 

Last year, we came up with some helpful tips and tricks to plan an impactful 2021 SEO campaign budget. How should your budget look in 2022? Let’s check out these four steps to take while considering SEO budget planning this year.

SEO search term on Google search trends
SEO search term on Google search trends

Over the past few years, SEO has soared in popularity. So much so that, according to Google, businesses receive about five clicks from organic search compared to just one click from advertising. Incorporating advertising and other key marketing tactics into your strategy can help to bolster your efforts, so don’t sleep on the opportunities organic SEO has to offer.

1. Determine the Purpose of Your SEO Budget Plan

Before you set out on crafting your SEO budget, define your expectations. What are you looking to get out of your SEO campaign? Is your goal to generate leads or boost brand awareness? Are you hoping to increase viewership or earn more from sales? Once you have an idea of your objective, clarify it. Do not go in with ambiguous ideas. If your goal is to boost brand awareness, make it actionable by setting a clear goal.

Defining your goals allows you to determine why you need an SEO budget in the first place. SEO is typically considered to be a long-term strategy, and starting with a plan in mind allows you to get pinned on the map.  

 

2. Get Detailed in SEO Budget Line Items

Once you’ve determined your objectives, it’s time to flesh out the details of your SEO budget. Consider how much money can you devote to the project. This will vary depending on a couple of factors, including what your overall budget looks like and what your SEO needs are. 

If you’re exceptional at on-site SEO but need help with off-site SEO strategy, dedicate your resources to those endeavors. To ensure your dollar goes far, build connections with SEO agencies that match your budget. If you’re looking to work with a budget brand, confirm they have strong recommendations to match. SEO professionals know the power of a good review. Is the SEO agency you’re ready to work with able to meet your goals? 

SEO is typically viewed as an investment, and many businesses are becoming well aware of its importance in boosting brand awareness and putting their company in the spotlight. According to a recent survey measuring key marketing metrics, almost 74% of companies invest in web optimization. By knowing exactly what your brand needs are, you’ll be able to fine-tune strategy and take action appropriately without letting money go to waste. 

 

3. Ensure Your SEO Budget Goals Reflect Current Trends

You’ve identified your SEO goals and took a peek at what you’re able to invest. Now, it’s time to take your budget by the reigns and begin learning what you can accomplish with SEO. The SEO of 2022 is much different than it was a few years ago. Previously, the focus was strictly on objects like keywords. Now, search has taken on a dramatically new form, increasing reliance on indicators such as user experience (UX) and user interface (UI) and well-rounded categories.  

 

Search is increasingly visual

With UX and UI changes at the forefront, visual components of SEO are at an all-time high and are only projected to continue growing. Visual search is expanding rapidly in Google’s plans for 2022 and is instrumental in social media apps like Pinterest and Snapchat as they continue to surge in popularity. With this in mind, make room in your budget for an SEO agency with expert-backed approaches to help you execute visual search tactics. 

 

Content creation is everything

Tried and true to SEO, content creation can meet the up-and-coming metrics of visual SEO as well as traditional aspects such as keywords and schema. In today’s world, consumers are hungry for information. Budget for a keen content creation strategy to educate your audience. We’ve discussed the need-to-know tips for cannabis SEO content and it’s critical to budget for high-quality content strategies to amplify messaging around your products and services, as well as juicy subjects your consumers will want to have eyes on.

 

4. When Hiring an SEO Team, Acknowledge Shortcomings

An SEO budget relies on numerous factors to be successful. One of the most important aspects, before you solidify plans, is to identify your capabilities and shortcomings. We touched upon noticing which aspects of SEO you’d need to develop, but it’s important to be able to encapsulate which inabilities you need assistance overcoming. By being honest with yourself, your brand will be better equipped to reach its goals with an SEO strategy that serves you and allows you to choose a team that can meet your needs.

 

Now that you have a clearer idea of how to set forth your SEO budget for the rest of 2022, remember that a combined strategy can be incredibly impactful for further success. Engage in a refined SEO strategy this year by reaching out to our experts today and learning how to make moves in your future-facing industry. 

 


Looking for help from our experienced psychedelics, cannabis, CBD and crypto/blockchain PR, SEO and marketing team? Let us know if you need help researching trends and topics, crafting communications, or securing news spots by contacting NisonCo here.

Beth is the Director of Marketing for NisonCo PR. She has been in PR, marketing, and branding since 2011 and has a long-term track record of proven PR wins. She provides high-level media coverage and cannabis industry strategy for her clients, and her passions in the green market are consumer culture, environmental sustainability, and social responsibility.