All Posts by: Beth Adan

About Beth Adan

Beth is the Director of Marketing for NisonCo PR. She has been in PR, marketing, and branding since 2011 and has a long-term track record of proven PR wins. She provides high-level media coverage and cannabis industry strategy for her clients, and her passions in the green market are consumer culture, environmental sustainability, and social responsibility.

If your brand’s online presence has been lackluster lately, you may need solutions to bolster your e-commerce sales. Search engine optimization (SEO) could be the trick to drive organic traffic for e-commerce and generate more sales. Backed by SEO, you’ll be better positioned to outrank on search engines which will help customers find you with…

Read more

  What is Google Map Pack?  For local search engine optimization (SEO), building authority in the Google Map Pack is essential. A highly sought out feature, the Map Pack features the location-based results that appear on the first search engine results page (SERP) alongside other high-ranking links. By using Google Map Pack, brands can easily…

Read more

Mainstream dialogue around teenagers and cannabis is callous at best. Drug reform critics often leverage teenage drug consumption to justify prohibition and the War on Drugs to push back against any progressive drug reform policies. Lawmakers — who are otherwise concerned with social equity — often succumb to anti-plant critical pressure and water down cannabis…

Read more

Drug policy advocate Wilfred Maina plays an important role as an Account Coordinator on the cannabis and psychedelic PR team at NisonCo Marketing. He joined the team in April 2021, bringing his prior experience guiding educational and marketing initiatives for cannabis companies. Wilfred advocates for changing attitudes on cannabis in his home country of Kenya…

Read more

2022 is nearly here, and we’re ready for some change of scenery. The cannabis industry could see some massive changes throughout the new year, so we decided to have some fun with it and make predictions about what’s to come. Last year, we pondered what might happen in the cannabis industry under the new Biden/Harris…

Read more