All Posts by: Beth Adan

About Beth Adan

Beth is the Director of Marketing for NisonCo PR. She has been in PR, marketing, and branding since 2011 and has a long-term track record of proven PR wins. She provides high-level media coverage and cannabis industry strategy for her clients, and her passions in the green market are consumer culture, environmental sustainability, and social responsibility.

  Brands are constantly pushing the boundaries to come up with approaches to reach their customer base in fresh and inspired ways. Some are crafting complex email marketing strategies while others are diving headfirst into content creation with the help of platforms like Youtube, Tik Tok and Instagram. Others are noticing just how much search…

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If you’re new to SEO and haven’t read our previous posts on beginner cannabis SEO keyword research and beginner dispensary SEO, be sure to check those out before reading this article. However, if you’re becoming more familiar with SEO strategies and are ready to learn more, you’re in the right place.   In this video,…

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Join NisonCo PR, the Cannabis Marketing Association, and the nation’s top cannabis PR and marketing professionals for an evening of appetizers, drinks and networking on the Vegas Strip.   Click here to register on Eventbrite!   LIMITED CAPACITY | PRE-REGISTRATION AND APPROVAL REQUIRED Date and Time: Thursday, October 21st, 2021 6:00 – 8:00 PM PST…

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  As cannabis leaders, it’s important to be outspoken about progressive drug policy. There are existing, ongoing movements and legislative pushes for sensible drug policy worthy of our support. Likewise, there have also been notable and important strides in advancing a post-prohibitionist society. To truly defeat prohibition, though, the ultimate goal is to abolish the…

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Since 2013, our cannabis PR and SEO firm has worked with over 150 cannabis companies and is constantly expanding into other fields, including cryptocurrency/blockchain PR and vegan and plant-based PR. Our mission is to build trusting relationships with members of the media in order to advance inclusive and sustainable social policies while ethically monetizing our…

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