Good PR is like a snowball. It starts small and builds upon itself, contributing to your company’s media presence over time and leading to bigger results. Our team understands that public relations is both a process and an art form. It requires a high degree of industry awareness and a certain amount of creativity. All this of course is paired with good timing.
Read More »Why Great Media Coverage Doesn’t Happen Overnight
Is your cannabis company currently blogging? If not, you should be! Blogging regularly is one of the best ways to increase your digital presence, boost SEO power, showcase thought leadership, and even increase customer time on-page. For cannabis, hemp, and CBD companies, it’s also an awesome way to spread education and knowledge in an industry with a need to educate and empower its customers and tackle misinformation.
Here are three quick tips for business blogging to boost your blog’s performance and harness its benefits.Read More »3 Quick Tips to Improve Your Company’s Blog
The counterculture movement of the 1960s was hallmarked by its anti-establishment nature, civil unrest, a struggle for equality, and the artistic presence that encapsulated it all. During this same time period, there was an explosive movement of scientific advancements including putting the first man on the moon and a deep-dive into the realm of psychedelic exploration, especially in lysergic acid diethylamide (LSD) and psilocybin. Read More »PR In the Psychedelic Renaissance
In the cannabis industry, where some state governments have determined access to cannabis as an essential service, the resulting mix of some employees working from home while others are on site and serving patients and customers in dispensaries, has added a complicated situation for data security managers and response plans.Read More »COVID-19 Data Breach Response Considerations for the Cannabis Industry
If you’re looking to start a business in the cannabis industry, you can’t even think about opening your doors until you have partnered with the right team of professionals to keep the company afloat. In an industry full of regulations, laws, and monitoring, you do not want to be caught in error. Before you start your new business, be sure to build a team of these must-have partners for cannabis startups. Read More »11 Must-Have Partners for Cannabis Startups
While cannabis companies are faced with some unique challenges when it comes to regulations, compliance, and banking concerns, they then find themselves confronting the same hurdle as every other mainstream business: how to get your website the top ranking hit on search engines like Google and Bing.Read More »4 SEO Tips for Cannabis Companies
COVID-19 has caused many business disruptions and led to many companies moving their teams from in-office setups to working from home. While many companies are comfortable in this space, others can be struggling to keep their team members connected and engaged across the digital divide. Try these four strategies to keep your team’s morale and collaboration high even while working from home.Read More »How to Connect with Your Distributed Workforce
I didn’t care about politics. I didn’t feel a need to get involved with the problems of the world. Afterall, weren’t my own problems enough? That all changed in early 2015 when I went through some big transitions in my life. I transferred to the University of Rhode Island where I picked up sociology as a major, and I joined Students for Sensible Drug Policy (SSDP). Sociology opened me up to all of the inequalities that exist across the world. The classes and texts opened up my eyes to a world of struggles that folks face, from economical challenges to racial issues and more. They also taught me what privilege is, including the privileges I have in American society as a white woman. Read More »Why Being An Advocate Matters In The Cannabis Industry
Follow these 10 best practices for strong, healthy cannabis plants.
As the cannabis industry continues to mature, many indoor, greenhouse and outdoor cultivators are all re-examining their business practices to identify areas of inefficiency. Cultivators that outsource clones in their supply chain yield 2-3x the ROI of their limited canopy/real estate. Like every other business, this includes asking the question ‘Should we be doing this ourselves in-house, or would it make more sense to outsource?” As a cannabis farmer, taking clones yourself used to be a necessary evil because you simply couldn’t afford not to or didn’t have an alternative. Now, with legalization and the proliferation of clones, seedlings and teens available at scale via commercial cannabis nurseries, every cultivator should be objective from a business perspective about why they continue to clone in-house and not maximize profitability from a real estate perspective. Simply put, every square foot dedicated to flowering cannabis plants yields more dollars annually than the same square foot that is being squandered on a cannabis plant in a vegetative state. Read More »10 Best Practices for Commercial Cannabis Cultivators in 2020
With a lot of time on our hands, some might find this is a good time for experimenting with different ways to infuse foods from home with different devices.
Enter ExtractCraft, and their Source Turbo, with improved processing time, Turbo Mode, altitude-specific tuning, and upgraded crucible design. Source Turbo makes it easy for you to quickly and safely create botanical oils and concentrates, infused butters, and other CBD-infused oils for cooking and baking in the comfort of your own home. Troy Ivan, CEO of ExtractCraft, has provided a novel way to use CBD in cooking and baking.Read More »Home CBD & Cannabis Extraction For Creating Recipes While Stuck At Home
