Economic downturns or recessions are difficult for consumers and companies alike. Even though you might need to cut costs during this time, it’s vital to ensure you’re saving room in your budget for the essentials. Let’s dive into how marketing remains one of the most important investments you can make, regardless of the economic…
Cannabis is a growing industry, so setting yourself apart from the crowd is essential when writing cannabis content for a blog or website. Choosing the right topic, keywords, and tone is vital. Read on for NisonCo’s guide on great cannabis blog topics and how to make them as effective as possible. Marijuana SEO Tips…
NisonCo is a marketing and cannabis SEO agency that has ranked as one of the country’s best since our inception in 2013. Last month, we talked with PR account manager Michelle Melton. This month, we’re shifting gears for an interview with one of our SEO account managers. Continue reading for a conversation with Tony…
The burgeoning psychedelic industry is incredibly novel and exciting. Many argue that psychedelics have the potential to revolutionize our society, so providing factual, accurate, and up-to-date information about these substances is essential for content writers working in the industry. As the top cannabis and psychedelics marketing agency with a decade of experience assisting enterprising industries,…
SEO, or search engine optimization, is essential in today’s online world. With more consumers than ever relying on the internet to make purchasing decisions, no company can afford to neglect its SEO strategy. Perfecting an SEO strategy can be difficult and time-consuming, so many companies opt to work with an SEO agency for the…
This month, Michelle Melton, one of NisonCo’s public relations account managers, joined us for a conversation. She took the time to talk with us about communication, persistence, and what exactly “pitching” is. Hi Michelle! Could we start with your location, your role, and your background? Michelle Melton: Yeah! I live in New York…
This month, we met with the President and Founder of NisonCo, Evan Nison. Evan is a PR expert who has been working in cannabis advocacy and harm reduction long before the inception of NisonCo. Here, he joins us to discuss NisonCo’s roots in lobbying, what the company looks like now, and how PR in the…
NisonCo is excited to continue a series of interviews with the incredible employees here at the agency. This month, we talked to Managing Editor and content creation team leader Marissa Smith. Marissa discusses finding and embracing your passions, creating your own role at a company, and getting your hands dirty in the garden, too.…
It can be difficult to keep track of all of the terms, words, and slang surrounding cannabis. Things get even more complicated when writing professionally or trying to rank on search pages for a category that has long been seen as taboo. Read on for the cannabis writing terms you absolutely need to know, whether…
It’s no secret that the people are what make a company, and that’s especially true in a community-centered field like cannabis. This month, we’re highlighting Dallas Evelyn, who fills a business development role here at NisonCo and works out of Atlanta, Georgia. Read on for a Q&A with Dallas about his role at NisonCo, how…