This article by NisonCo PR Account Coordinator Wilfred Maina is reprinted here with permission from Fat Nugs Magazine. Find the full issue from Fat Nugs Mag here, and learn more about Wilfred’s Kenyan cannabis activism work here. Letters from Africa: Fear, Hope, Despair My mom died on August 27, 2021. She didn’t know that…
Nonprofit organizations are a vital part of our society. They provide important services and support to people in need, and they play a crucial role in our communities. However, to be effective, nonprofit organizations must use SEO to help their efforts. SEO is essential for two reasons. First, it helps nonprofits reach more people online.…
As marketing professionals representing clients in the cannabis and psychedelic spaces, we know firsthand the stigma of association. These industries are rife with misconceptions, and a handful of team members at our cannabis and psychedelic agency are ready to quash some of these myths. Cannabis marketing professionals are just that — Professional Good Highdeas…
Photo by HalGatewood.com 2020 has presented both obstacles and opportunities. Nielsen reported that in March 2020, COVID-19 confinement led to a screen time spike of more than 3 additional hours than that in Q3 of 2019. With more screen time comes the opportunity to catch more eyes via digital marketing. And the outlook is really…
Photo by Markus Winkler We can all agree: it has been a hard year. Headlines like “Pizza, Alcohol and Cannabis Sales Skyrocketed During Election” really say it all. We have been exhausted by a global pandemic, depressed by the economy and flustered by politics, so let’s have a few laughs — shall we?One of the…
Whether we like it or not, 2021 will kick off with many of the same challenges as 2020. With that in mind, digital cannabis marketing is likely to continue reigning supreme. As one of the first cannabis PR agencies in the United States, digital marijuana marketing is our bread and butter at NisonCo. Allow us…
Some brands think they have social media figured out, and that it’s a straightforward and easy business tactic. The fact is that this is quite the opposite, and unfortunately, there is a lot more to a marketing social media strategy than many realize. Social media has many different facets to it, and a lot of…
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