Our love of marijuana music led us on a curation journey: Could we put together a list of NisonCo’s favorite weed-themed songs? Could it be done in a way to last exactly 4 hours and 20 minutes? My friends — the proof is in the musical pudding.
Photo by HalGatewood.com 2020 has presented both obstacles and opportunities. Nielsen reported that in March 2020, COVID-19 confinement led to a screen time spike of more than 3 additional hours than that in Q3 of 2019. With more screen time comes the opportunity to catch more eyes via digital marketing. And the outlook is really…
Photo by Markus Winkler We can all agree: it has been a hard year. Headlines like “Pizza, Alcohol and Cannabis Sales Skyrocketed During Election” really say it all. We have been exhausted by a global pandemic, depressed by the economy and flustered by politics, so let’s have a few laughs — shall we?One of the…
Whether we like it or not, 2021 will kick off with many of the same challenges as 2020. With that in mind, digital cannabis marketing is likely to continue reigning supreme. As one of the first cannabis PR agencies in the United States, digital marijuana marketing is our bread and butter at NisonCo. Allow us…
Some brands think they have social media figured out, and that it’s a straightforward and easy business tactic. The fact is that this is quite the opposite, and unfortunately, there is a lot more to a marketing social media strategy than many realize. Social media has many different facets to it, and a lot of…
More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change. It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to…
Perhaps you’ve seen a troubling string of recent headlines outlining the environmental impact of growing cannabis — Smithsonian Magazine’s “The Cannabis Industry Is Not as Green as You’d Think” is a great example. But how much is cannabis negatively affecting the earth? What can you do about it? (more…)
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