This article by NisonCo PR Account Coordinator Wilfred Maina is reprinted here with permission from Fat Nugs Magazine. Find the full issue from Fat Nugs Mag here, and learn more about Wilfred’s Kenyan cannabis activism work here. Letters from Africa: Fear, Hope, Despair My mom died on August 27, 2021. She didn’t know that…
SEO and E-commerce are undeniably intertwined. Businesses looking to boost their sales in 2022 need to be up to speed with the latest trends in search engine optimization to ensure they rank well in search results and can reach their target audience. If you’re in search of SEO tips look no further: here are five…
Billions of dollars were stolen last year from cryptocurrency users targeted by scammers. Additionally, only one in five Americans polled has a positive perception of cryptocurrencies. The prevalence of scams and negative public image highlights the need for cryptocurrency and blockchain companies to develop an effective public relations strategy. Your company needs a game plan…
Nonprofit organizations are a vital part of our society. They provide important services and support to people in need, and they play a crucial role in our communities. However, to be effective, nonprofit organizations must use SEO to help their efforts. SEO is essential for two reasons. First, it helps nonprofits reach more people online.…
This article by NisonCo President Evan Nison originally appeared in Rolling Stone and appears here with permission. Why I Believe Cannabis Exceptionalism Hurts the Drug Reform Movement Cannabis exceptionalism is incorrect and inherently contradictory. Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.…
Although we usually hear about tetrahydrocannabinol (THC) and cannabidiol (CBD) when it comes to cannabinoids, there are many more with promising therapeutic potential. Cannabinoids are compounds that are naturally occurring in the cannabis plant. Over 100 cannabinoids have been detected in the cannabis plant, although most have not yet been isolated or studied extensively.…
My name is Chris and I’m a new Staff Writer at NisonCo. It took me years to learn this lesson: the path to career success is paved with a compelling personal brand. Every successful professional I know has effectively established and communicated a personal brand. A personal brand communicates trust in a professional’s experience and…
Apps are essential in the modern-day workplace, and in most industries, you’ll find the workforce using several apps daily to help streamline workflow, connect with clients and teammates, etc. What are the apps being most utilized by marketing professionals in particular? At NisonCo Marketing we asked leaders from three of our main teams — Public…
If your brand’s online presence has been lackluster lately, you may need solutions to bolster your e-commerce sales. Search engine optimization (SEO) could be the trick to drive organic traffic for e-commerce and generate more sales. Backed by SEO, you’ll be better positioned to outrank on search engines which will help customers find you with…
In the age of digital marketing, it seems influencers, email marketing, SEO, and social media reign supreme. Are there any classic marketing tactics that have withstood the test of time? The answer is yes — there are quite a few “old school” marketing moves that still pack a punch. Let’s look at six tried and…