Lucas Wentworth is a crucial part of the team of cannabis and psychedelic marketing experts at NisonCo PR. In 2018, he was initially hired as an Account Coordinator and was promoted to Account Manager a year later. Lucas is involved with local grassroots harm reduction efforts. In addition to distributing Narcan and other important…
What is lobbying? Have you ever wanted to change or create a policy or law, but are unsure what steps to take to begin? If so, you may be interested in learning how to lobby. Lobbying is an action taken by activists or groups that are meant to persuade lawmakers into taking a given idea…
For teachers and students alike the back-to-school season can be both exciting and stressful. Particularly for students in college or university, effective stress management can be elusive but is wholly necessary to reach full academic potential. More consumers are choosing cannabis over alcohol for a variety of reasons, including general health awareness. This back-to-school…
For those of you who’ve already dipped your toes into cannabis SEO, you probably already know a little bit about keyword research, but for those who don’t, it’s one of the most fundamental parts of your SEO strategy. Keywords are simply the search queries typed into a search engine, like Google, when looking to…
At NisonCo, you’re likely used to reading educational pieces on topics ranging from the War on Drugs and advocacy to helpful tips about developing an impactful SEO competitive analysis. Today, we decided to do things a little differently. We’re taking you on an exploratory cannabis process field trip from seed to sale. Along the…
An increased number of states legalize cannabis each year, leaving activists, legislators, and industry members grappling with how to shape the fledgling industry. Many are worried about seeing a homogenous, wealthy few dominate the industry post-legalization while racial minorities are excluded from cannabiz. Accordingly, it is crucial the cannabis industry works to mitigate the…
Mario Ramos is the newest addition to the NisonCo team. In June, he was hired and onboarded as a researcher. In addition to serving 16 years in the military, Mario worked for High Times as a VIP Events Coordinator for festivals. He’s also an artist and previously owned a graffiti artist store in…
Whether you’re just hacking into the crypto industry or you’ve been thinking about starting some cryptocurrency trading on the side, it’s a great move to familiarize yourself with the lingo of the digital land. If you’re a crypto enthusiast like me, you’re probably well aware of these terms. However, if you’re less familiar or…
As we celebrate the 31st anniversary of the passage of the Americans with Disabilities Act, it’s vital to discuss the importance of adding accessible features to your SEO strategy. We have made significant progress in enhancing accessibility for disabled people, but there is still plenty of work to be done, particularly in the digital…