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Key Takeaways for Cannabis PR Success — A cannabis publicist brings specialized expertise in cannabis PR, including deep knowledge of industry regulations, culture, and media, setting them apart from general PR professionals. — Partnering with a cannabis publicist helps your… Read More »What is the Difference Between a Cannabis Publicist and a PR Pro?
The field of public relations is replete with commonly repeated sayings, ranging from those that should definitely be left in the past (“all press is good press”) to those that still hold true today (“image is everything”). All brands live… Read More »Why Cannabis Reputation Management Requires a Comprehensive Strategy
What is thought leadership? A CEO stands at a podium, confidently addressing a packed conference hall. Their words cut through industry noise with clarity and vision. Attendees lean forward, captivated. In the back, journalists take notes. This is thought leadership… Read More »How Do You Demonstrate Thought Leadership in the Cannabis Industry?
Since NisonCo’s founding in 2013, we’ve had the honor of working with incredible people — like the writers, content editors, journalists, and reporters who turn our clients’ stories into reality with high-quality, targeted press coverage. In this blog, we… Read More »Hemp + Cannabis Reporters to Follow in 2025
International Women’s Day presents an excellent opportunity to post impactful content and garner positive press for your brand, but like most holidays with roots in social justice, you’ll need to be careful to strike the right notes in your Women’s… Read More »How to Craft Genuine Cannabis Content this Women’s Day
In this blog, we’re sharing seven of our most powerful tips to teach you how to get coverage for your cannabusiness in 2025 and beyond. Understanding the Value of Cannabis Public Relations There are many reasons to prioritize cannabis… Read More »7 Tips to Get Cannabis Press Coverage in 2025
With cannabis on the ballot in several states in the fourth quarter of 2024 and cannabis rescheduling talks starting in the new year, 2025 is poised to be a massive year for the cannabis industry. Now is the time to… Read More »Planning Your 2025 Cannabis PR Budget
It’s official: Green Wednesday has officially surpassed Black Friday in terms of dispensary sales. Is your dispo ready? To kick off the holiday shopping (and marketing) season, NisonCo is sharing ten ideas to help your cannabis dispensary or smoke shop… Read More »10 Marketing Ideas and Strategies for Green Wednesday
Labor Day might be just around the corner, but that doesn’t mean the summer sales season is over quite yet. Your dispensary can still capitalize on cannabis consumers getting the most out of the warmer weather with these ten fun… Read More »Labor Day Dispensary Deals, Sales and Events Ideas
This article by NisonCo Publicist Wilfred Maina Waimiri originally appeared on the Cannabis Marketing Association’s Content Hub and appears here with permission. Let’s talk numbers. If you are a cannabis company running a cannabis PR campaign, public relations metrics are… Read More »3 Valuable Metrics To Track The Success of a Cannabis PR Campaign
