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Traditional PR is broken. Journalists receive 200+ pitches weekly while PR professionals waste 40% of their time on manual research and list-building. The solution? Artificial intelligence as your strategic co-pilot. But here’s the catch: AI isn’t about replacing human expertise—it’s… Read More »How to use AI to generate media coverage
It’s official: Green Wednesday has officially surpassed Black Friday in terms of dispensary sales. Is your dispo ready? To kick off the holiday shopping (and marketing) season, NisonCo is sharing ten ideas to help your cannabis dispensary or smoke shop… Read More »10 Marketing Ideas and Strategies for Green Wednesday
The burgeoning psychedelic industry is incredibly novel and exciting. Many argue that psychedelics have the potential to revolutionize our society, so providing factual, accurate, and up-to-date information about these substances is essential for content writers working in the industry. As… Read More »Essential Psychedelics Content Writing Terms: Complete Guide for Writers
Get Your Brand in Front of AI Search Engines Building AI search visibility requires a strategic approach to earned media. NisonCo’s PR team specializes in securing the high-authority placements that AI systems trust and cite. Contact us for a free… Read More »Why PR is So Important for AI Search Results
Getting your cannabis brand noticed requires more than great products. It demands strategic media coverage that builds credibility and creates authority for search engines and large language models. While traditional advertising remains limited, a well-executed digital PR strategy can get… Read More »How to Secure Cannabis Media Coverage with a Strong PR Strategy
Key Takeaways for Cannabis PR Success — A cannabis publicist brings specialized expertise in cannabis PR, including deep knowledge of industry regulations, culture, and media, setting them apart from general PR professionals. — Partnering with a cannabis publicist helps your… Read More »What is the Difference Between a Cannabis Publicist and a PR Pro?
The field of public relations is replete with commonly repeated sayings, ranging from those that should definitely be left in the past (“all press is good press”) to those that still hold true today (“image is everything”). All brands live… Read More »Why Cannabis Reputation Management Requires a Comprehensive Strategy
What is thought leadership? A CEO stands at a podium, confidently addressing a packed conference hall. Their words cut through industry noise with clarity and vision. Attendees lean forward, captivated. In the back, journalists take notes. This is thoughtful leadership… Read More »How Do You Demonstrate Thought Leadership in the Cannabis Industry?
Since NisonCo’s founding in 2013, we’ve had the honor of working with incredible people — like the writers, content editors, journalists, and reporters who turn our clients’ stories into reality with high-quality, targeted press coverage. In this blog, we… Read More »Hemp + Cannabis Reporters to Follow in 2025
International Women’s Day presents an excellent opportunity to post impactful content and garner positive press for your brand, but like most holidays with roots in social justice, you’ll need to be careful to strike the right notes in your Women’s… Read More »How to Craft Genuine Cannabis Content this Women’s Day
