This month, Michelle Melton, one of NisonCo’s public relations account managers, joined us for a conversation. She took the time to talk with us about communication, persistence, and what exactly “pitching” is. Hi Michelle! Could we start with your location, your role, and your background? Michelle Melton: Yeah! I live in New York…
Why Do Psychedelics Pros Need to Listen to Popular Podcasts? As access to regulated psychedelic medicine expands, psychedelic professionals need informative and entertaining podcasts focusing on the field. Are you a psychedelics pro needing a list of the top industry podcasts? NisonCo is a leading cannabis and psychedelics marketing, public relations and search engine optimization…
It’s that time of year again when cannabis professionals from across the country gather in Las Vegas for MJBizCon 2022. NisonCo never misses an MJBizCon because we know the value of connecting with other industry professionals is vital to our growth and the industry at large. We keep you updated annually on the events…
As the holiday season approaches, this is the perfect time to reflect upon the cannabis industry predictions that NisonCo and our clients proposed last year. NisonCo is a full-service PR, SEO and marketing agency that anticipated the appearance of cannabis consumption lounges and that projection was correct. What will we project for the cannabis…
This month, we met with the President and Founder of NisonCo, Evan Nison. Evan is a PR expert who has been working in cannabis advocacy and harm reduction long before the inception of NisonCo. Here, he joins us to discuss NisonCo’s roots in lobbying, what the company looks like now, and how PR in the…
Why Are Cannabis Podcasts Important to Cannabis Pros? Cannabis podcasts — also lovingly referred to as “potcasts” — are an excellent way to learn. Whether you’re just dipping a toe in cannabis news, seeking growing tips or looking for the latest technological advantage to give your brand an edge, we’ve got the list for you. …
1. Digital and Traditional Cannabis Public Relations What is the difference between digital and traditional media? The internet has revolutionized the methods of media creation and delivery. Traditional media is mass communications created before the advent of the internet: print media, television and films. The internet allowed the development of digital media outlets: social…
It can be difficult to keep track of all of the terms, words, and slang surrounding cannabis. Things get even more complicated when writing professionally or trying to rank on search pages for a category that has long been seen as taboo. Read on for the cannabis writing terms you absolutely need to know, whether…
Billions of dollars were stolen last year from cryptocurrency users targeted by scammers. Additionally, only one in five Americans polled has a positive perception of cryptocurrencies. The prevalence of scams and negative public image highlights the need for cryptocurrency and blockchain companies to develop an effective public relations strategy. Your company needs a game plan…
My name is Chris and I’m a new Staff Writer at NisonCo. It took me years to learn this lesson: the path to career success is paved with a compelling personal brand. Every successful professional I know has effectively established and communicated a personal brand. A personal brand communicates trust in a professional’s experience and…