In this installment of our employee Q&A series, we’re joined by NisonCo cannabis PR Account Manager Lucas Wentworth. Lucas talked to us about his career journey, learning to communicate with clients and his passion for harm reduction activism. Hello, Lucas! Where are you located? What’s your role at NisonCo and your background? Lucas Wentworth:…
Over the past several years, podcasts have taken the world by storm. As of 2021, nearly half of Americans report listening to a podcast in the past month. With topics ranging from plant-friendly workouts to cannabis and everything in between, there’s a podcast for everyone. Plant-based diets are also on the rise, so it’s…
Everyone in the cannabis industry knows that April 20 — lovingly coined ‘4/20’ — is the biggest yearly sales holiday for businesses and consumers. Recreational customers enjoy sales and promotions on their favorite products or use holiday discounts to discover something new. How can your cannabrand cash in on the 4/20 holiday rush? Maybe you’re…
Economic downturns or recessions are difficult for consumers and companies alike. Even though you might need to cut costs during this time, it’s vital to ensure you’re saving room in your budget for the essentials. Let’s dive into how marketing remains one of the most important investments you can make, regardless of the economic…
Cannabis is a growing industry, so setting yourself apart from the crowd is essential when writing cannabis content for a blog or website. Choosing the right topic, keywords, and tone is vital. Read on for NisonCo’s guide on great cannabis blog topics and how to make them as effective as possible. Marijuana SEO Tips…
Justin Kahn, co-founder and CEO of reepher, is rethinking responsible cannabis consumption in the modern age. The affable, mission-driven entrepreneur is, at heart, a people person. The endeavor to preserve the financial integrity of those saddled with cannabis DUI, possession, paraphernalia and public intoxication charges is at the core of reepher. Now, Kahn sees…
Cannabis journalists and reporters keep us updated with industry news, policy, and everything in between. They do the hard, often thankless work to keep the public informed and tell us engaging stories that keep us coming back for more. As the industry continues to grow, so does the number of journalists dedicated to covering it. In…
The burgeoning psychedelic industry is incredibly novel and exciting. Many argue that psychedelics have the potential to revolutionize our society, so providing factual, accurate, and up-to-date information about these substances is essential for content writers working in the industry. As the top cannabis and psychedelics marketing agency with a decade of experience assisting enterprising industries,…
This month, Michelle Melton, one of NisonCo’s public relations account managers, joined us for a conversation. She took the time to talk with us about communication, persistence, and what exactly “pitching” is. Hi Michelle! Could we start with your location, your role, and your background? Michelle Melton: Yeah! I live in New York…
Why Do Psychedelics Pros Need to Listen to Popular Podcasts? As access to regulated psychedelic medicine expands, psychedelic professionals need informative and entertaining podcasts focusing on the field. Are you a psychedelics pro needing a list of the top industry podcasts? NisonCo is a leading cannabis and psychedelics marketing, public relations and search engine optimization…