Billions of dollars were stolen last year from cryptocurrency users targeted by scammers. Additionally, only one in five Americans polled has a positive perception of cryptocurrencies. The prevalence of scams and negative public image highlights the need for cryptocurrency and blockchain companies to develop an effective public relations strategy. Your company needs a game plan…
My name is Chris and I’m a new Staff Writer at NisonCo. It took me years to learn this lesson: the path to career success is paved with a compelling personal brand. Every successful professional I know has effectively established and communicated a personal brand. A personal brand communicates trust in a professional’s experience and…
Apps are essential in the modern-day workplace, and in most industries, you’ll find the workforce using several apps daily to help streamline workflow, connect with clients and teammates, etc. What are the apps being most utilized by marketing professionals in particular? At NisonCo Marketing we asked leaders from three of our main teams — Public…
In the age of digital marketing, it seems influencers, email marketing, SEO, and social media reign supreme. Are there any classic marketing tactics that have withstood the test of time? The answer is yes — there are quite a few “old school” marketing moves that still pack a punch. Let’s look at six tried and…
Mainstream dialogue around teenagers and cannabis is callous at best. Drug reform critics often leverage teenage drug consumption to justify prohibition and the War on Drugs to push back against any progressive drug reform policies. Lawmakers — who are otherwise concerned with social equity — often succumb to anti-plant critical pressure and water down cannabis…
As marketing professionals representing clients in the cannabis and psychedelic spaces, we know firsthand the stigma of association. These industries are rife with misconceptions, and a handful of team members at our cannabis and psychedelic agency are ready to quash some of these myths. Cannabis marketing professionals are just that — Professional Good Highdeas…
2022 is nearly here, and we’re ready for some change of scenery. The cannabis industry could see some massive changes throughout the new year, so we decided to have some fun with it and make predictions about what’s to come. Last year, we pondered what might happen in the cannabis industry under the new Biden/Harris…
Cannabis journalists tirelessly bring us news about policy, technology, and culture related to the industry day in and day out. As the industry has grown, so has the number of journalists we love to follow. Last year’s list has more than doubled, as we shine a light on the cannabis journalists consistently doing great work…
If the last two tumultuous years have taught companies anything, it’s that brands must rapidly adapt to change. As a leading cannabis PR agency, flexible digital marketing strategy — especially when paired with cannabis SEO marketing — is our specialty at NisonCo. Read on below for PR tips that you should consider while creating your…
If you’re new to SEO and haven’t read our previous posts on beginner cannabis SEO keyword research and beginner dispensary SEO, be sure to check those out before reading this article. However, if you’re becoming more familiar with SEO strategies and are ready to learn more, you’re in the right place. In this video,…