Consumers across the world are beginning to show a preference for cannabis over alcohol as penalization and stigmatization lessen internationally. The choice is often based on health awareness.
Photo by Markus Winkler We can all agree: it has been a hard year. Headlines like “Pizza, Alcohol and Cannabis Sales Skyrocketed During Election” really say it all. We have been exhausted by a global pandemic, depressed by the economy and flustered by politics, so let’s have a few laughs — shall we?One of the…
Whether we like it or not, 2021 will kick off with many of the same challenges as 2020. With that in mind, digital cannabis marketing is likely to continue reigning supreme. As one of the first cannabis PR agencies in the United States, digital marijuana marketing is our bread and butter at NisonCo. Allow us…
In this NisonCo Cannabis Industry Roll Up video, our guest Lorenzo Nourafchan discusses North Star Financial, an outsourced fractional CFO for cannabis companies.
Whether you’re a dispensary or an eCommerce CBD brand, having a social media presence as a business in the cannabis and hemp industry is tough and frustrating, to say the least. Not only do you have to create engaging content that rises above the “best post first” algorithm, but you also have to navigate the cannabis-specific posting guidelines and advertising restrictions.
In this new video, NisonCo’s Cannabis Industry Roll Up series hosts Sam D’Arcangelo from Headcount’s Cannabis Voter Project. He speaks with NisonCo Marketing Director Beth Adan to talk about their voter registration initiatives, ins and outs of mail-in voting during the COVID-19 pandemic, and why voting matters to him.
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Let’s break down the differences between PR, marketing and advertising, and which one is best for your goals and objectives.
By diving into the gap between science and art, a PR team can approach psychedelics respectfully and present them to a vast audience. Without such an approach, the true potential of both PR and psychedelics cannot be realized.
In the cannabis industry, where some state governments have determined access to cannabis as an essential service, the resulting mix of some employees working from home while others are on site and serving patients and customers in dispensaries, has added a complicated situation for data security managers and response plans.