Whether you’re a dispensary or an eCommerce CBD brand, having a social media presence as a business in the cannabis and hemp industry is tough and frustrating, to say the least. Not only do you have to create engaging content that rises above the “best post first” algorithm, but you also have to navigate the cannabis-specific posting guidelines and advertising restrictions.
In this new video, NisonCo’s Cannabis Industry Roll Up series hosts Sam D’Arcangelo from Headcount’s Cannabis Voter Project. He speaks with NisonCo Marketing Director Beth Adan to talk about their voter registration initiatives, ins and outs of mail-in voting during the COVID-19 pandemic, and why voting matters to him.
Let us help you build your brand through a customized strategic PR campaign, and for an even more holistic approach feel free to take advantage of our marketing and SEO services.
Let’s break down the differences between PR, marketing and advertising, and which one is best for your goals and objectives.
By diving into the gap between science and art, a PR team can approach psychedelics respectfully and present them to a vast audience. Without such an approach, the true potential of both PR and psychedelics cannot be realized.
In the cannabis industry, where some state governments have determined access to cannabis as an essential service, the resulting mix of some employees working from home while others are on site and serving patients and customers in dispensaries, has added a complicated situation for data security managers and response plans.
Guest article by Olivia Solero at Cannabis Stack If you’re looking to start a business in the cannabis industry, you can’t even think about opening your doors until you have partnered with the right team of professionals to keep the company afloat. In an industry full of regulations, laws, and monitoring, you do not want…
COVID-19 has caused many business disruptions and led to many companies moving their teams from in-office setups to working from home. While many companies are comfortable in this space, others can be struggling to keep their team members connected and engaged across the digital divide. Try these four strategies to keep your team’s morale and…
More than a month has passed since a national emergency was declared in response to the coronavirus pandemic. Since then, industries and populations across the globe have been forced into a state of adaptive change. It became evident early on to Evan Nison — founder and president at NisonCo — that attention would need to…
Perhaps you’ve seen a troubling string of recent headlines outlining the environmental impact of growing cannabis — Smithsonian Magazine’s “The Cannabis Industry Is Not as Green as You’d Think” is a great example. But how much is cannabis negatively affecting the earth? What can you do about it? (more…)