While cannabis companies are faced with some unique challenges when it comes to regulations, compliance, and banking concerns, they then find themselves confronting the same hurdle as every other mainstream business: how to get your website the top ranking hit on search engines like Google and Bing. (more…)
We provide some of the best keywords and search phrases to help guide your dispensary, cannabis company, or CBD website’s SEO strategy. (Updated 2021) If you’re looking to increase traffic to your cannabis business’s website, utilizing SEO strategies like keyword and search phrase research are key. NisonCo is a top rated CBD and Cannabis SEO…
We’re excited to announce the launch of NisonCo’s new marketing department with a range of new service offerings. Created in response to client needs for more integrated marketing/PR campaigns, NisonCo’s Marketing Department recognizes that a brand’s reputation not only encompasses favorable editorial media coverage and news commentary, but is also a collaborative process that works…
Billions of dollars were stolen last year from cryptocurrency users targeted by scammers. Additionally, only one in five Americans polled has a positive perception of cryptocurrencies. The prevalence of scams and negative public image highlights the need for cryptocurrency and blockchain companies to develop an effective public relations strategy. Your company needs a game plan…
Although we usually hear about tetrahydrocannabinol (THC) and cannabidiol (CBD) when it comes to cannabinoids, there are many more with promising therapeutic potential. Cannabinoids are compounds that are naturally occurring in the cannabis plant. Over 100 cannabinoids have been detected in the cannabis plant, although most have not yet been isolated or studied extensively.…
My name is Chris and I’m a new Staff Writer at NisonCo. It took me years to learn this lesson: the path to career success is paved with a compelling personal brand. Every successful professional I know has effectively established and communicated a personal brand. A personal brand communicates trust in a professional’s experience and…
Apps are essential in the modern-day workplace, and in most industries, you’ll find the workforce using several apps daily to help streamline workflow, connect with clients and teammates, etc. What are the apps being most utilized by marketing professionals in particular? At NisonCo Marketing we asked leaders from three of our main teams — Public…
In the age of digital marketing, it seems influencers, email marketing, SEO, and social media reign supreme. Are there any classic marketing tactics that have withstood the test of time? The answer is yes — there are quite a few “old school” marketing moves that still pack a punch. Let’s look at six tried and…
Mainstream dialogue around teenagers and cannabis is callous at best. Drug reform critics often leverage teenage drug consumption to justify prohibition and the War on Drugs to push back against any progressive drug reform policies. Lawmakers — who are otherwise concerned with social equity — often succumb to anti-plant critical pressure and water down cannabis…
As marketing professionals representing clients in the cannabis and psychedelic spaces, we know firsthand the stigma of association. These industries are rife with misconceptions, and a handful of team members at our cannabis and psychedelic agency are ready to quash some of these myths. Cannabis marketing professionals are just that — Professional Good Highdeas…