Why Are Cannabis Podcasts Important to Cannabis Pros? Cannabis podcasts — also lovingly referred to as “potcasts” — are an excellent way to learn. Whether you’re just dipping a toe in cannabis news, seeking growing tips or looking for the latest technological advantage to give your brand an edge, we’ve got the list for you. …
1. Digital and Traditional Cannabis Public Relations What is the difference between digital and traditional media? The internet has revolutionized the methods of media creation and delivery. Traditional media is mass communications created before the advent of the internet: print media, television and films. The internet allowed the development of digital media outlets: social…
Some may not have foreseen the metaverse and cannabis as a likely pairing. However, with the strict regulations surrounding cannabis marketing in more traditional media sources like TV and social media, virtual reality and augmented reality are promising new places for cannabis marketing to expand free from stifling restrictions. What’s the Difference Between Virtual…
It can be difficult to keep track of all of the terms, words, and slang surrounding cannabis. Things get even more complicated when writing professionally or trying to rank on search pages for a category that has long been seen as taboo. Read on for the cannabis writing terms you absolutely need to know, whether…
Are you ready to attend the largest cannabis industry conference in the world? Prepare to wade through a sea of people walking the MJBizCon 2022 floor. Thousands of cannabis businesses exhibit at MJBizCon, and tens of thousands attend the cannabis conference. You can feel like you are getting lost in that ocean of humanity without…
It’s no secret that the people are what make a company, and that’s especially true in a community-centered field like cannabis. This month, we’re highlighting Dallas Evelyn, who fills a business development role here at NisonCo and works out of Atlanta, Georgia. Read on for a Q&A with Dallas about his role at NisonCo, how…
Hemp history goes way back: Industrial Hemp (Cannabis sativa L., Cannabaceae) has been around for over 10,000 years. According to scientists who study the history of hemp, it originated from Central Asia. It was first cultivated in ancient China around 2700 B.C. for various uses, including fiber, food and medicine. With seeds high in nutritional…
Billions of dollars were stolen last year from cryptocurrency users targeted by scammers. Additionally, only one in five Americans polled has a positive perception of cryptocurrencies. The prevalence of scams and negative public image highlights the need for cryptocurrency and blockchain companies to develop an effective public relations strategy. Your company needs a game plan…
Although we usually hear about tetrahydrocannabinol (THC) and cannabidiol (CBD) when it comes to cannabinoids, there are many more with promising therapeutic potential. Cannabinoids are compounds that are naturally occurring in the cannabis plant. Over 100 cannabinoids have been detected in the cannabis plant, although most have not yet been isolated or studied extensively.…