Everyone in the cannabis industry knows that April 20 — lovingly coined ‘4/20’ — is the biggest yearly sales holiday for businesses and consumers. Recreational customers enjoy sales and promotions on their favorite products or use holiday discounts to discover something new. How can your cannabrand cash in on the 4/20 holiday rush? Maybe you’re…
The Complete List of Announced Cannabis, CBD, Hemp, Psychedelic Conferences, Summits, Trade Shows and Expos 2023 Updated January 26, 2023 The 2023 cannabis conference season is right around the corner. It’s best to start planning which trade shows, expos and summits you’ll attend as early as possible to make the process smooth and straightforward. Every…
It’s that time of year again when cannabis professionals from across the country gather in Las Vegas for MJBizCon 2022. NisonCo never misses an MJBizCon because we know the value of connecting with other industry professionals is vital to our growth and the industry at large. We keep you updated annually on the events…
Why Are Cannabis Podcasts Important to Cannabis Pros? Cannabis podcasts — also lovingly referred to as “potcasts” — are an excellent way to learn. Whether you’re just dipping a toe in cannabis news, seeking growing tips or looking for the latest technological advantage to give your brand an edge, we’ve got the list for you. …
1. Digital and Traditional Cannabis Public Relations What is the difference between digital and traditional media? The internet has revolutionized the methods of media creation and delivery. Traditional media is mass communications created before the advent of the internet: print media, television and films. The internet allowed the development of digital media outlets: social…
Are you ready to attend the largest cannabis industry conference in the world? Prepare to wade through a sea of people walking the MJBizCon 2022 floor. Thousands of cannabis businesses exhibit at MJBizCon, and tens of thousands attend the cannabis conference. You can feel like you are getting lost in that ocean of humanity without…
This article by NisonCo President Evan Nison originally appeared in Rolling Stone and appears here with permission. Why I Believe Cannabis Exceptionalism Hurts the Drug Reform Movement Cannabis exceptionalism is incorrect and inherently contradictory. Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.…
With the new year approaching, it’s time to look ahead to future cannabis content writing strategies. What SEO trends can cannabis content writers look out for? What SEO tips can marijuana content writers incorporate now to improve strategies before the new year begins? Read on for our top 2022 tips for cannabis SEO content…
Cannabis journalists tirelessly bring us news about policy, technology, and culture related to the industry day in and day out. As the industry has grown, so has the number of journalists we love to follow. Last year’s list has more than doubled, as we shine a light on the cannabis journalists consistently doing great work…
For teachers and students alike the back-to-school season can be both exciting and stressful. Particularly for students in college or university, effective stress management can be elusive but is wholly necessary to reach full academic potential. More consumers are choosing cannabis over alcohol for a variety of reasons, including general health awareness. This back-to-school…
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