Meta tags play an essential role in search engine optimization (SEO) for your business’ website, whether you’re vying to appear on the first page of results on Google, Bing or other search engine results pages (SERPs). This article will give you an essential understanding of meta titles and meta descriptions, how they’re generated, and…
What is alt image text, and why is it important? Alt (short for “alternative”) image text increases web accessibility. Alt text also serves the significant purpose of letting search engines know the content of an image, which is why alt text is vital to any organization’s SEO and marketing strategy. Although machine learning and image…
Why is Medical SEO Important? A majority of adults use the web to access medical information. A recent survey confirms four out of five U.S. web users have searched for medical information in the past year. How do medical providers drive search engine traffic to their websites? Medical providers must utilize Search Engine Optimization (SEO)…
This article by NisonCo PR Account Coordinator Wilfred Maina is reprinted here with permission from Fat Nugs Magazine. Find the full issue from Fat Nugs Mag here, and learn more about Wilfred’s Kenyan cannabis activism work here. Letters from Africa: Fear, Hope, Despair My mom died on August 27, 2021. She didn’t know that…
SEO and E-commerce are undeniably intertwined. Businesses looking to boost their sales in 2022 need to be up to speed with the latest trends in search engine optimization to ensure they rank well in search results and can reach their target audience. If you’re in search of SEO tips look no further: here are five…
This article by NisonCo President Evan Nison originally appeared in Rolling Stone and appears here with permission. Why I Believe Cannabis Exceptionalism Hurts the Drug Reform Movement Cannabis exceptionalism is incorrect and inherently contradictory. Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.…
Apps are essential in the modern-day workplace, and in most industries, you’ll find the workforce using several apps daily to help streamline workflow, connect with clients and teammates, etc. What are the apps being most utilized by marketing professionals in particular? At NisonCo Marketing we asked leaders from three of our main teams — Public…
If your brand’s online presence has been lackluster lately, you may need solutions to bolster your e-commerce sales. Search engine optimization (SEO) could be the trick to drive organic traffic for e-commerce and generate more sales. Backed by SEO, you’ll be better positioned to outrank on search engines which will help customers find you with…
What is Google Map Pack? For local search engine optimization (SEO), building authority in the Google Map Pack is essential. A highly sought out feature, the Map Pack features the location-based results that appear on the first search engine results page (SERP) alongside other high-ranking links. By using Google Map Pack, brands can easily…
What Should Your SEO Budget Look Like in 2022? It can be challenging for some to dive into search engine optimization (SEO), but if you’re looking for a new way to amplify your business, SEO may be the right choice for you. This year, we’re banking on SEO to separate companies that perform well…