NisonCo is a marketing and cannabis SEO agency that has ranked as one of the country’s best since our inception in 2013. Last month, we talked with PR account manager Michelle Melton. This month, we’re shifting gears for an interview with one of our SEO account managers. Continue reading for a conversation with Tony…
It’s essential to know what your target audience is searching for to optimize your website or content and serve them better. You’ll need to know the common kinds of search intent to optimize your webpage or create SEO-optimized content. What is Search Intent? Search intent is the reason why a user is using a…
Voice search — searching the internet using speech — is the future of how users search for products and services. Not only is voice search more accessible and increasingly efficient for people on the go that need quick results, but it’s also a necessity for many living with disabilities. With the popularity and success of…
1. Digital and Traditional Cannabis Public Relations What is the difference between digital and traditional media? The internet has revolutionized the methods of media creation and delivery. Traditional media is mass communications created before the advent of the internet: print media, television and films. The internet allowed the development of digital media outlets: social…
Some may not have foreseen the metaverse and cannabis as a likely pairing. However, with the strict regulations surrounding cannabis marketing in more traditional media sources like TV and social media, virtual reality and augmented reality are promising new places for cannabis marketing to expand free from stifling restrictions. What’s the Difference Between Virtual…
Meta tags play an essential role in search engine optimization (SEO) for your business’ website, whether you’re vying to appear on the first page of results on Google, Bing or other search engine results pages (SERPs). This article will give you an essential understanding of meta titles and meta descriptions, how they’re generated, and…
What is alt image text, and why is it important? Alt (short for “alternative”) image text increases web accessibility. Alt text also serves the significant purpose of letting search engines know the content of an image, which is why alt text is vital to any organization’s SEO and marketing strategy. Although machine learning and image…
Why is Medical SEO Important? A majority of adults use the web to access medical information. A recent survey confirms four out of five U.S. web users have searched for medical information in the past year. How do medical providers drive search engine traffic to their websites? Medical providers must utilize Search Engine Optimization (SEO)…
This article by NisonCo PR Account Coordinator Wilfred Maina is reprinted here with permission from Fat Nugs Magazine. Find the full issue from Fat Nugs Mag here, and learn more about Wilfred’s Kenyan cannabis activism work here. Letters from Africa: Fear, Hope, Despair My mom died on August 27, 2021. She didn’t know that…
SEO and E-commerce are undeniably intertwined. Businesses looking to boost their sales in 2022 need to be up to speed with the latest trends in search engine optimization to ensure they rank well in search results and can reach their target audience. If you’re in search of SEO tips look no further: here are five…