Brands are constantly pushing the boundaries to come up with approaches to reach their customer base in fresh and inspired ways. Some are crafting complex email marketing strategies while others are diving headfirst into content creation with the help of platforms like Youtube, Tik Tok and Instagram. Others are noticing just how much search…
Are you a solar company looking to outshine the competition online, but are unsure of what steps to take? Companies are taking the plunge and optimizing search results to boost their brands. As a solar brand, you’re passionate about helping people who are searching for ways to up their sustainability game and fight climate change…
A higher volume of quality website traffic is good for business. In particular, a company blog is a huge asset because it drives potential customers to the services and products on your website and offers an opportunity to showcase expertise. At Nison Co, we offer a wide range of Search Engine Optimization (SEO) services to…
Do you run a dispensary but aren’t familiar with the best, simplest SEO strategies for beginners? Or maybe you’re a little familiar with cannabis SEO, but not enough to know how to effectively optimize your dispensary on its website and beyond? Look no further! Our very own SEO account manager Colten Koch compiled a presentation…
Are you familiar with 7/10? What does 7/10 have to do with cannabis dabs? Simply put, 7/10 is known as “Dab Day” because flipped upside down, 710 becomes OIL. Cannabis companies have celebrated its existence since it first began in 2011 as a retail holiday — sporting discounts, special sales on items like…
Do free guest blog posts seem too good to be true? Trust your gut: they usually are. Companies offering free content for your blog usually have an ulterior motive. These writers and firms look to pack a piece of content with backlinks on the behalf of paid clients. This helps build web authority and…
Photo by HalGatewood.com 2020 has presented both obstacles and opportunities. Nielsen reported that in March 2020, COVID-19 confinement led to a screen time spike of more than 3 additional hours than that in Q3 of 2019. With more screen time comes the opportunity to catch more eyes via digital marketing. And the outlook is really…
Whether we like it or not, 2021 will kick off with many of the same challenges as 2020. With that in mind, digital cannabis marketing is likely to continue reigning supreme. As one of the first cannabis PR agencies in the United States, digital marijuana marketing is our bread and butter at NisonCo. Allow us…
