What is alt image text, and why is it important? Alt (short for “alternative”) image text increases web accessibility. Alt text also serves the significant purpose of letting search engines know the content of an image, which is why alt text is vital to any organization’s SEO and marketing strategy. Although machine learning and image…
SEO and E-commerce are undeniably intertwined. Businesses looking to boost their sales in 2022 need to be up to speed with the latest trends in search engine optimization to ensure they rank well in search results and can reach their target audience. If you’re in search of SEO tips look no further: here are five…
In the age of digital marketing, it seems influencers, email marketing, SEO, and social media reign supreme. Are there any classic marketing tactics that have withstood the test of time? The answer is yes — there are quite a few “old school” marketing moves that still pack a punch. Let’s look at six tried and…
What is Google Map Pack? For local search engine optimization (SEO), building authority in the Google Map Pack is essential. A highly sought out feature, the Map Pack features the location-based results that appear on the first search engine results page (SERP) alongside other high-ranking links. By using Google Map Pack, brands can easily…
What Should Your SEO Budget Look Like in 2022? It can be challenging for some to dive into search engine optimization (SEO), but if you’re looking for a new way to amplify your business, SEO may be the right choice for you. This year, we’re banking on SEO to separate companies that perform well…
As marketing professionals representing clients in the cannabis and psychedelic spaces, we know firsthand the stigma of association. These industries are rife with misconceptions, and a handful of team members at our cannabis and psychedelic agency are ready to quash some of these myths. Cannabis marketing professionals are just that — Professional Good Highdeas…
2022 is nearly here, and we’re ready for some change of scenery. The cannabis industry could see some massive changes throughout the new year, so we decided to have some fun with it and make predictions about what’s to come. Last year, we pondered what might happen in the cannabis industry under the new Biden/Harris…
With the new year approaching, it’s time to look ahead to future cannabis content writing strategies. What SEO trends can cannabis content writers look out for? What SEO tips can marijuana content writers incorporate now to improve strategies before the new year begins? Read on for our top 2022 tips for cannabis SEO content…
Brands are constantly pushing the boundaries to come up with approaches to reach their customer base in fresh and inspired ways. Some are crafting complex email marketing strategies while others are diving headfirst into content creation with the help of platforms like Youtube, Tik Tok and Instagram. Others are noticing just how much search…
Are you a solar company looking to outshine the competition online, but are unsure of what steps to take? Companies are taking the plunge and optimizing search results to boost their brands. As a solar brand, you’re passionate about helping people who are searching for ways to up their sustainability game and fight climate change…
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