This month, Michelle Melton, one of NisonCo’s public relations account managers, joined us for a conversation. She took the time to talk with us about communication, persistence, and what exactly “pitching” is. Hi Michelle! Could we start with your location, your role, and your background? Michelle Melton: Yeah! I live in New York…
As the holiday season approaches, this is the perfect time to reflect upon the cannabis industry predictions that NisonCo and our clients proposed last year. NisonCo is a full-service PR, SEO and marketing agency that anticipated the appearance of cannabis consumption lounges and that projection was correct. What will we project for the cannabis…
Some may not have foreseen the metaverse and cannabis as a likely pairing. However, with the strict regulations surrounding cannabis marketing in more traditional media sources like TV and social media, virtual reality and augmented reality are promising new places for cannabis marketing to expand free from stifling restrictions. What’s the Difference Between Virtual…
Are you an accountant looking to grow your client list and online presence? Whether you specialize in personal tax accounting, business tax accounting, bookkeeping, payroll or other sectors, you need to make sure you’re using targeted Search Engine Optimization (SEO) keywords to gain domain authority and show up on search engines. With 56% of consumers…
Meta tags play an essential role in search engine optimization (SEO) for your business’ website, whether you’re vying to appear on the first page of results on Google, Bing or other search engine results pages (SERPs). This article will give you an essential understanding of meta titles and meta descriptions, how they’re generated, and…
What is alt image text, and why is it important? Alt (short for “alternative”) image text increases web accessibility. Alt text also serves the significant purpose of letting search engines know the content of an image, which is why alt text is vital to any organization’s SEO and marketing strategy. Although machine learning and image…
SEO and E-commerce are undeniably intertwined. Businesses looking to boost their sales in 2022 need to be up to speed with the latest trends in search engine optimization to ensure they rank well in search results and can reach their target audience. If you’re in search of SEO tips look no further: here are five…
In the age of digital marketing, it seems influencers, email marketing, SEO, and social media reign supreme. Are there any classic marketing tactics that have withstood the test of time? The answer is yes — there are quite a few “old school” marketing moves that still pack a punch. Let’s look at six tried and…
What is Google Map Pack? For local search engine optimization (SEO), building authority in the Google Map Pack is essential. A highly sought out feature, the Map Pack features the location-based results that appear on the first search engine results page (SERP) alongside other high-ranking links. By using Google Map Pack, brands can easily…
What Should Your SEO Budget Look Like in 2022? It can be challenging for some to dive into search engine optimization (SEO), but if you’re looking for a new way to amplify your business, SEO may be the right choice for you. This year, we’re banking on SEO to separate companies that perform well…