advice

Everyone in the cannabis industry knows that April 20 — lovingly coined ‘4/20’ — is the biggest yearly sales holiday for businesses and consumers. Recreational customers enjoy sales and promotions on their favorite products or use holiday discounts to discover something new.  How can your cannabrand cash in on the 4/20 holiday rush? Maybe you’re…

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  Economic downturns or recessions are difficult for consumers and companies alike. Even though you might need to cut costs during this time, it’s vital to ensure you’re saving room in your budget for the essentials. Let’s dive into how marketing remains one of the most important investments you can make, regardless of the economic…

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Cannabis is a growing industry, so setting yourself apart from the crowd is essential when writing cannabis content for a blog or website. Choosing the right topic, keywords, and tone is vital. Read on for NisonCo’s guide on great cannabis blog topics and how to make them as effective as possible.    Marijuana SEO Tips…

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  NisonCo is a marketing and cannabis SEO agency that has ranked as one of the country’s best since our inception in 2013. Last month, we talked with PR account manager Michelle Melton. This month, we’re shifting gears for an interview with one of our SEO account managers.  Continue reading for a conversation with Tony…

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Brian Fitzpatrick, Chairman and CEO of Qredible®, is no stranger to creating innovative software companies. The New Jersey native has used a tried-and-true method of marketplace research and assessment, careful team building and visionary data collection methodology to ensure the success of his last three software enterprises. Now, Fitzpatrick has turned his gaze to an…

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The burgeoning psychedelic industry is incredibly novel and exciting. Many argue that psychedelics have the potential to revolutionize our society, so providing factual, accurate, and up-to-date information about these substances is essential for content writers working in the industry.  As the top cannabis and psychedelics marketing agency with a decade of experience assisting enterprising industries,…

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  SEO, or search engine optimization, is essential in today’s online world. With more consumers than ever relying on the internet to make purchasing decisions, no company can afford to neglect its SEO strategy.  Perfecting an SEO strategy can be difficult and time-consuming, so many companies opt to work with an SEO agency for the…

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Voice search — searching the internet using speech — is the future of how users search for products and services. Not only is voice search more accessible and increasingly efficient for people on the go that need quick results, but it’s also a necessity for many living with disabilities.  With the popularity and success of…

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  This month, Michelle Melton, one of NisonCo’s public relations account managers, joined us for a conversation. She took the time to talk with us about communication, persistence, and what exactly “pitching” is.    Hi Michelle! Could we start with your location, your role, and your background? Michelle Melton: Yeah! I live in New York…

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