There are many holidays for cannabis companies to capitalize on throughout the year, but April 20, otherwise known as 4/20, is undoubtedly the most impactful. Most cannabis companies see their highest sales of the year, but you’ll have to prepare… Read More »Get Ready for 4/20 With 7 Cannabis Content Marketing Tactics
As we welcome a new year, many companies are considering their strategies to succeed in 2024. Search engine optimization (SEO) is an internet marketing tactic essential for any cannabusiness looking to grow this year. Today, the team at NisonCo shares… Read More »5 SEO Tips for Marijuana Dispensaries and Smoke Shops
You know what they say: new year, new social media and cannabis content marketing calendar. Now is the time to plan your cannabis company’s seasonal PR and marketing campaigns, and the year’s holidays can provide some great ideas. NisonCo has… Read More »The Ultimate 2024 Cannabis Social Media Marketing and Cannabis Content Marketing Calendar
Mike Bologna, CEO of Green Lion Partners and Dip Devices, is constantly striving to transform the narrative on cannabis innovation and push the limits on portable concentrate consumption. In November, the Content Director of NisonCo Marketing, Marissa Black-Smith, spoke with… Read More »A Q&A with Mike Bologna, CEO of Dip Devices, on Cannabis Trends, Partnerships, Ethics and Innovations
Planning your company’s 2024 PR marketing budget is essential in the new year. Cannabis industry professionals predict that 2024 will be a big year for cannabis, so you need to make sure your company is ready to keep up. A… Read More »3 Considerations When Planning Your 2024 PR Strategy and Budget
Your company’s holiday PR and SEO campaigns are likely already in full swing, so it’s time to start planning your SEO budget for 2024. NisonCo is one of the top industry-specific public relations firms, and we have offered highly-rated search… Read More »3 Considerations for Making a 2024 SEO Marketing Budget
With the holidays right around the corner and another year coming to a close, it’s a great time to revisit the predictions made by NisonCo and our clients in the cannabis industry last year. NisonCo’s network of industry experts has… Read More »Cannabis in 2024: Projections and Predictions from Industry Pros
The world of SEO blogging changes with each Google update. As a top-rated SEO agency, NisonCo knows how important it is to stay abreast of ever-evolving best blogging practices to boost your blog’s visibility and search engine ranking. Read on… Read More »The Top Tips for SEO Blogging Best Practices in 2024
In today’s competitive marketplace, it takes a carefully orchestrated suite of SEO marketing techniques to make your company stand out. A stellar website, a detailed search engine optimization strategy, and well-planned public relations campaigns are all essential to your company’s… Read More »SEO Marketing for Public Relations: How to Get More Media Coverage
This article by NisonCo President Evan Nison originally appeared in Rolling Stone and appears here with permission. Misleading language impacts not only the cannabis industry but also consumers and lawmakers — making it even more crucial to use accurate language. The cannabis industry is… Read More »Word Choice Matters: Divisive Cannabinoid Language Can Impact Consumers and Companies
