NisonCo is excited to continue a series of interviews with the incredible employees here at the agency. This month, we talked to Managing Editor and content creation team leader Marissa Smith. Marissa discusses finding and embracing your passions, creating your own role at a company, and getting your hands dirty in the garden, too.…
Hemp history goes way back: Industrial Hemp (Cannabis sativa L., Cannabaceae) has been around for over 10,000 years. According to scientists who study the history of hemp, it originated from Central Asia. It was first cultivated in ancient China around 2700 B.C. for various uses, including fiber, food and medicine. With seeds high in nutritional…
This article by NisonCo PR Account Coordinator Wilfred Maina is reprinted here with permission from Fat Nugs Magazine. Find the full issue from Fat Nugs Mag here, and learn more about Wilfred’s Kenyan cannabis activism work here. Letters from Africa: Fear, Hope, Despair My mom died on August 27, 2021. She didn’t know that…
This article by NisonCo President Evan Nison originally appeared in Rolling Stone and appears here with permission. Why I Believe Cannabis Exceptionalism Hurts the Drug Reform Movement Cannabis exceptionalism is incorrect and inherently contradictory. Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.…
Mainstream dialogue around teenagers and cannabis is callous at best. Drug reform critics often leverage teenage drug consumption to justify prohibition and the War on Drugs to push back against any progressive drug reform policies. Lawmakers — who are otherwise concerned with social equity — often succumb to anti-plant critical pressure and water down cannabis…
As marketing professionals representing clients in the cannabis and psychedelic spaces, we know firsthand the stigma of association. These industries are rife with misconceptions, and a handful of team members at our cannabis and psychedelic agency are ready to quash some of these myths. Cannabis marketing professionals are just that — Professional Good Highdeas…
Drug policy advocate Wilfred Maina plays an important role as an Account Coordinator on the cannabis and psychedelic PR team at NisonCo Marketing. He joined the team in April 2021, bringing his prior experience guiding educational and marketing initiatives for cannabis companies. Wilfred advocates for changing attitudes on cannabis in his home country of Kenya…
2022 is nearly here, and we’re ready for some change of scenery. The cannabis industry could see some massive changes throughout the new year, so we decided to have some fun with it and make predictions about what’s to come. Last year, we pondered what might happen in the cannabis industry under the new Biden/Harris…
If the last two tumultuous years have taught companies anything, it’s that brands must rapidly adapt to change. As a leading cannabis PR agency, flexible digital marketing strategy — especially when paired with cannabis SEO marketing — is our specialty at NisonCo. Read on below for PR tips that you should consider while creating your…
As cannabis leaders, it’s important to be outspoken about progressive drug policy. There are existing, ongoing movements and legislative pushes for sensible drug policy worthy of our support. Likewise, there have also been notable and important strides in advancing a post-prohibitionist society. To truly defeat prohibition, though, the ultimate goal is to abolish the…