This article by NisonCo PR Account Coordinator Wilfred Maina is reprinted here with permission from Fat Nugs Magazine. Find the full issue from Fat Nugs Mag here, and learn more about Wilfred’s Kenyan cannabis activism work here. Letters from Africa: Fear, Hope, Despair My mom died on August 27, 2021. She didn’t know that…
This article by NisonCo President Evan Nison originally appeared in Rolling Stone and appears here with permission. Why I Believe Cannabis Exceptionalism Hurts the Drug Reform Movement Cannabis exceptionalism is incorrect and inherently contradictory. Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.…
Mainstream dialogue around teenagers and cannabis is callous at best. Drug reform critics often leverage teenage drug consumption to justify prohibition and the War on Drugs to push back against any progressive drug reform policies. Lawmakers — who are otherwise concerned with social equity — often succumb to anti-plant critical pressure and water down cannabis…
As marketing professionals representing clients in the cannabis and psychedelic spaces, we know firsthand the stigma of association. These industries are rife with misconceptions, and a handful of team members at our cannabis and psychedelic agency are ready to quash some of these myths. Cannabis marketing professionals are just that — Professional Good Highdeas…
Drug policy advocate Wilfred Maina plays an important role as an Account Coordinator on the cannabis and psychedelic PR team at NisonCo Marketing. He joined the team in April 2021, bringing his prior experience guiding educational and marketing initiatives for cannabis companies. Wilfred advocates for changing attitudes on cannabis in his home country of Kenya…
2022 is nearly here, and we’re ready for some change of scenery. The cannabis industry could see some massive changes throughout the new year, so we decided to have some fun with it and make predictions about what’s to come. Last year, we pondered what might happen in the cannabis industry under the new Biden/Harris…
If the last two tumultuous years have taught companies anything, it’s that brands must rapidly adapt to change. As a leading cannabis PR agency, flexible digital marketing strategy — especially when paired with cannabis SEO marketing — is our specialty at NisonCo. Read on below for PR tips that you should consider while creating your…
As cannabis leaders, it’s important to be outspoken about progressive drug policy. There are existing, ongoing movements and legislative pushes for sensible drug policy worthy of our support. Likewise, there have also been notable and important strides in advancing a post-prohibitionist society. To truly defeat prohibition, though, the ultimate goal is to abolish the…
Lucas Wentworth is a crucial part of the team of cannabis and psychedelic marketing experts at NisonCo PR. In 2018, he was initially hired as an Account Coordinator and was promoted to Account Manager a year later. Lucas is involved with local grassroots harm reduction efforts. In addition to distributing Narcan and other important…
What is lobbying? Have you ever wanted to change or create a policy or law, but are unsure what steps to take to begin? If so, you may be interested in learning how to lobby. Lobbying is an action taken by activists or groups that are meant to persuade lawmakers into taking a given idea…