Cannabis is a growing industry, so setting yourself apart from the crowd is essential when writing cannabis content for a blog or website. Choosing the right topic, keywords, and tone is vital. Read on for NisonCo’s guide on great cannabis blog topics and how to make them as effective as possible. Marijuana SEO Tips…
NisonCo is a marketing and cannabis SEO agency that has ranked as one of the country’s best since our inception in 2013. Last month, we talked with PR account manager Michelle Melton. This month, we’re shifting gears for an interview with one of our SEO account managers. Continue reading for a conversation with Tony…
It’s essential to know what your target audience is searching for to optimize your website or content and serve them better. You’ll need to know the common kinds of search intent to optimize your webpage or create SEO-optimized content. What is Search Intent? Search intent is the reason why a user is using a…
Cannabis journalists and reporters keep us updated with industry news, policy, and everything in between. They do the hard, often thankless work to keep the public informed and tell us engaging stories that keep us coming back for more. As the industry continues to grow, so does the number of journalists dedicated to covering it. In…
Brian Fitzpatrick, Chairman and CEO of Qredible®, is no stranger to creating innovative software companies. The New Jersey native has used a tried-and-true method of marketplace research and assessment, careful team building and visionary data collection methodology to ensure the success of his last three software enterprises. Now, Fitzpatrick has turned his gaze to an…
The Complete List of Announced Cannabis, CBD, Hemp, Psychedelic Conferences, Summits, Trade Shows and Expos 2023 Updated January 26, 2023 The 2023 cannabis conference season is right around the corner. It’s best to start planning which trade shows, expos and summits you’ll attend as early as possible to make the process smooth and straightforward. Every…
This month, Michelle Melton, one of NisonCo’s public relations account managers, joined us for a conversation. She took the time to talk with us about communication, persistence, and what exactly “pitching” is. Hi Michelle! Could we start with your location, your role, and your background? Michelle Melton: Yeah! I live in New York…
It’s that time of year again when cannabis professionals from across the country gather in Las Vegas for MJBizCon 2022. NisonCo never misses an MJBizCon because we know the value of connecting with other industry professionals is vital to our growth and the industry at large. We keep you updated annually on the events…
Why Are Cannabis Podcasts Important to Cannabis Pros? Cannabis podcasts — also lovingly referred to as “potcasts” — are an excellent way to learn. Whether you’re just dipping a toe in cannabis news, seeking growing tips or looking for the latest technological advantage to give your brand an edge, we’ve got the list for you. …
1. Digital and Traditional Cannabis Public Relations What is the difference between digital and traditional media? The internet has revolutionized the methods of media creation and delivery. Traditional media is mass communications created before the advent of the internet: print media, television and films. The internet allowed the development of digital media outlets: social…