Although we usually hear about tetrahydrocannabinol (THC) and cannabidiol (CBD) when it comes to cannabinoids, there are many more with promising therapeutic potential. Cannabinoids are compounds that are naturally occurring in the cannabis plant. Over 100 cannabinoids have been detected in the cannabis plant, although most have not yet been isolated or studied extensively.…
2022 is nearly here, and we’re ready for some change of scenery. The cannabis industry could see some massive changes throughout the new year, so we decided to have some fun with it and make predictions about what’s to come. Last year, we pondered what might happen in the cannabis industry under the new Biden/Harris…
It’s time to begin planning for the 2022 cannabis conference season. If you’re still hoping to attend one last conference or convention this year, check out this year’s complete list of 2021 conferences and events. Whether it is your first cannabis conference, or you are a cannabis trade show, expo, and conference veteran, you are…
If the last two tumultuous years have taught companies anything, it’s that brands must rapidly adapt to change. As a leading cannabis PR agency, flexible digital marketing strategy — especially when paired with cannabis SEO marketing — is our specialty at NisonCo. Read on below for PR tips that you should consider while creating your…
Have you been trying to increase traffic to your CBD company’s website or physical storefront but aren’t sure where to begin? Search Engine Optimization (SEO) is a vital part of any digital marketing strategy and can help you achieve these goals. NisonCo is an industry leader in SEO services for CBD and cannabis companies. If…
As fall approaches, there are still a few months left to take advantage of the 2021 cannabis conference season. Although vaccination rates have helped some return to normalcy in the spring and summer of this year, the proliferation of the Delta variant has made virtual conferences increasingly relevant. As part of our marketing and…
For teachers and students alike the back-to-school season can be both exciting and stressful. Particularly for students in college or university, effective stress management can be elusive but is wholly necessary to reach full academic potential. More consumers are choosing cannabis over alcohol for a variety of reasons, including general health awareness. This back-to-school…
Nearly a decade ago, former President Obama signed the Farm Bill of 2013 into law, which differentiated cannabis from hemp. The bill established anything with “0.3 percent of THC or less on a dry weight basis” is legally classified as hemp. This legislation also legalized agricultural pilot programs for hemp cultivation, thus increasing production…
July 4 marks Independence Day in the United States. For those of us working in the cannabis industry, we recognize that independence is not universal as many are still behind bars for cannabis offenses. While it is critically important to keep track of the failures of cannabis prohibition, recognizing the impact cannabis activists have on…
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