NisonCo is a marketing and cannabis SEO agency that has ranked as one of the country’s best since our inception in 2013. Last month, we talked with PR account manager Michelle Melton. This month, we’re shifting gears for an interview with one of our SEO account managers. Continue reading for a conversation with Tony…
Cannabis journalists and reporters keep us updated with industry news, policy, and everything in between. They do the hard, often thankless work to keep the public informed and tell us engaging stories that keep us coming back for more. As the industry continues to grow, so does the number of journalists dedicated to covering it. In…
This month, Michelle Melton, one of NisonCo’s public relations account managers, joined us for a conversation. She took the time to talk with us about communication, persistence, and what exactly “pitching” is. Hi Michelle! Could we start with your location, your role, and your background? Michelle Melton: Yeah! I live in New York…
1. Digital and Traditional Cannabis Public Relations What is the difference between digital and traditional media? The internet has revolutionized the methods of media creation and delivery. Traditional media is mass communications created before the advent of the internet: print media, television and films. The internet allowed the development of digital media outlets: social…
NisonCo is excited to continue a series of interviews with the incredible employees here at the agency. This month, we talked to Managing Editor and content creation team leader Marissa Smith. Marissa discusses finding and embracing your passions, creating your own role at a company, and getting your hands dirty in the garden, too.…
It’s no secret that the people are what make a company, and that’s especially true in a community-centered field like cannabis. This month, we’re highlighting Dallas Evelyn, who fills a business development role here at NisonCo and works out of Atlanta, Georgia. Read on for a Q&A with Dallas about his role at NisonCo, how…
Nonprofit organizations are a vital part of our society. They provide important services and support to people in need, and they play a crucial role in our communities. However, to be effective, nonprofit organizations must use SEO to help their efforts. SEO is essential for two reasons. First, it helps nonprofits reach more people online.…
My name is Chris and I’m a new Staff Writer at NisonCo. It took me years to learn this lesson: the path to career success is paved with a compelling personal brand. Every successful professional I know has effectively established and communicated a personal brand. A personal brand communicates trust in a professional’s experience and…
As marketing professionals representing clients in the cannabis and psychedelic spaces, we know firsthand the stigma of association. These industries are rife with misconceptions, and a handful of team members at our cannabis and psychedelic agency are ready to quash some of these myths. Cannabis marketing professionals are just that — Professional Good Highdeas…
Drug policy advocate Wilfred Maina plays an important role as an Account Coordinator on the cannabis and psychedelic PR team at NisonCo Marketing. He joined the team in April 2021, bringing his prior experience guiding educational and marketing initiatives for cannabis companies. Wilfred advocates for changing attitudes on cannabis in his home country of Kenya…
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