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  This month, Michelle Melton, one of NisonCo’s public relations account managers, joined us for a conversation. She took the time to talk with us about communication, persistence, and what exactly “pitching” is.    Hi Michelle! Could we start with your location, your role, and your background? Michelle Melton: Yeah! I live in New York…

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  It’s that time of year again when cannabis professionals from across the country gather in Las Vegas for MJBizCon 2022.  NisonCo never misses an MJBizCon because we know the value of connecting with other industry professionals is vital to our growth and the industry at large. We keep you updated annually on the events…

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  As the holiday season approaches, this is the perfect time to reflect upon the cannabis industry predictions that NisonCo and our clients proposed last year. NisonCo is a full-service PR, SEO and marketing agency that anticipated the appearance of cannabis consumption lounges and that projection was correct. What will we project for the cannabis…

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  1. Digital and Traditional Cannabis Public Relations What is the difference between digital and traditional media?  The internet has revolutionized the methods of media creation and delivery. Traditional media is mass communications created before the advent of the internet: print media, television and films. The internet allowed the development of digital media outlets: social…

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Some may not have foreseen the metaverse and cannabis as a likely pairing. However, with the strict regulations surrounding cannabis marketing in more traditional media sources like TV and social media, virtual reality and augmented reality are promising new places for cannabis marketing to expand free from stifling restrictions.   What’s the Difference Between Virtual…

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  This article by NisonCo President Evan Nison originally appeared in Rolling Stone and appears here with permission. Why I Believe Cannabis Exceptionalism Hurts the Drug Reform Movement Cannabis exceptionalism is incorrect and inherently contradictory. Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.…

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If your brand’s online presence has been lackluster lately, you may need solutions to bolster your e-commerce sales. Search engine optimization (SEO) could be the trick to drive organic traffic for e-commerce and generate more sales. Backed by SEO, you’ll be better positioned to outrank on search engines which will help customers find you with…

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  What is Google Map Pack?  For local search engine optimization (SEO), building authority in the Google Map Pack is essential. A highly sought out feature, the Map Pack features the location-based results that appear on the first search engine results page (SERP) alongside other high-ranking links. By using Google Map Pack, brands can easily…

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Vegan conferences and plant-based events draw a diverse, eco-conscious crowd every year. Some attendees go to enjoy delicious food, or are curious about a plant-based lifestyle. Others attend conferences and expos because they are interested in activism, environmentalism, healthcare, nutrition, and the future of a rapidly growing plant-based industry. Whether you attend in-person vegan events…

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